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Analyzes the future of urban communities and presents models for community planning, taking into account different classes, ethnicities, and cultures. The Organization of Hope tells the stories of a Jewish community and a white ethnic community as they plan for their futures. Though they differ in class, ethnicity, and culture, they struggle with the same questions: What identity will hold their communities together? How can they plan for their communities' economic, social, and spiritual survival? The book analyzes the future of urban communities, and presents models for community planning. "In this book, Baum is our own American de Tocqueville who sees nuance, conflict, ambivalence, and value clashes at every community level. If things are not what they seem -- or what we would ideologically like them to be -- they are in Baum's hands sadly, even tragically, real. Though we still do not know exactly what 'community' is, the fact that people yearn for it suffices to make the subject compelling and the last words of the book emotionally as well as intellectually lasting. The book is in a class by itself". -- Howard F. Stern, University of Oklahoma "Baum's work describes how one of the central cultural ambiguities and tensions in our society -- community attachment and individual autonomy -- plays itself out in the effort to purposely organize and plan community activity. He takes the reader beyond the dualistic concept of community that often accompanies our current ambivalence and uses details of the cases to show individuals collaborate in different ways to make the boundaries, define the membership, and manage the resources of the community.

Strategies for Effectively Communicating with All Constituencies, External and Internal--and Boosting Corporate Reputation and Your Bottom Line Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. "The Power of Corporate Communication is today's most straight-talking guide for mastering the art--and leveraging the power--of corporate communication. Dozens of field-tested techniques provide solutions for internal and external corporate communication challenges. Insights from today's leading corporate communication experts combine with real-life examples from global corporations including Microsoft, Johnson & Johnson, and GE to examine: Key components of the corporate communication function Methods to manage multiple constituencies and deliver consistent, relevant messages Crisis communication tactics, and the dangers of creating "spin" as opposed to facing problems head-on A successful communication program is central to everything your organization accomplishes, or hopes to accomplish. Let "The Power of Corporate Communication provide you with the tools you need to establish and maintain that program--and build a corporate communication program that provides you with a strategic advantage. "If left unaddressed, issues of corporate communication can come back to haunt a company; when addressed, they can extend its success. Our hope is that you will use "The Power of Corporate Communication as a field guide in building your company's reputation."--From Chapter One Pick up a copy of today's "Wall Street Journal, and odds are that you'll find afront-page story of a troubled company grappling with a highly public crisis.

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